The Three Faces of Packaging Materials

The Three Faces of Packaging Materials

The term ‘packaging’ encompasses many disciplines and functions that are used to enclose and protect products (food, clothing, consumer products etc.) for distribution, storage, sale, and use. However, the term also refers to the processes involved in the designing, evaluating and production of various types of packaging.

Faced with the good – the positive influence of packaging

Packaging, in its many and varied forms, is fully integrated into our daily lives and the benefits we derive from it, are numerous:

  • Packaging can be designed to include convenience features to aid in the handling, stacking, display, opening, reclosing, and dispensing of the content.
  • It is mostly responsible for the transfer of information regarding, but not limited to, the use of the packaged item, transport, storage, tracking and tracing of items etc. to users, distributors, or customers.
  • Packaging gives barrier protection against oxygen, water vapour, dust.
  • It provides containment and agglomeration where small items can be combined into one package for ease of transport or storage.
  • Similarly, liquids, powders and granular materials need containment.
  • Packaging can be designed to reduce the risk of pilfering, and theft and resale of products and items in this way reducing the security risk to goods. Packages may be made with tamper resistant seals and tamper-evident features and can also include authentication seals and security printing to indicate that the package and its content are not counterfeit.
  • It is one of the most important and efficient tools available to marketers to influence and encourage prospective buyers to purchase a certain item.
  • Packaging provides physical protection to goods from elements such as mechanical shock, vibration, and temperature.
  • Controlled usage is possible through single serving or single dosage packaging.

Faced with the bad – negative elements of plastic and polystyrene

Plastics are inexpensive and durable, which is both its strength and weakness. Plastic pollution has a negative influence on all habitats – land, waterways, and oceans. Animals, particularly in aquatic environments, are affected through entanglement, direct ingestion of plastic waste and through exposure to the chemicals in plastics, which cause interruptions in their natural biological functions.The full article is for subscribed members only. To view the full article please subscribe. It’s FREE!Log In Register

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The Three Faces of Packaging Materials

The Three Faces of Packaging Materials

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